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360° View - A fresh view on marketing and advertising.
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360View #001. The First 360View Podcast Updated: 2006-01-30 19:25:31 Description: This is the “What is the 360View Podcast all about?” Blog entry. My suggestion is that you go to the Podcast itself and listen to it (either via the handy MP3 player below or, better yet, subscribe to it). But, if you must, read on for the writte...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #002. The Future of Radio with Keith Shipman, CEO of Horizon Broadcasting Updated: 2006-02-28 21:30:47 Description: This show is my first of many interviews. I took a hard look at my list of friends, acquaintances and upcoming travels and I have over 100 people that I think both you and I would like to hear expound on various subjects including radio (today’s sh...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #003. The Tivo Effect and New Balance Athletic Shoes Updated: 2006-02-28 21:40:15 Description: The Tivo Effect is a Podcasting mashup of a white Paper (you can get a copy by going to our agency’s front page) that I did in the spring of 2004 and an article I recently read in the Wall Street Journal about New Balance, the athletic shoe company...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #004. Is there anything new? An interview with Robert Hoffer of Newforth Partners. Updated: 2006-03-06 19:02:34 Description: This week’s show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valley’s rising technology M&A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing soft...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox. Updated: 2006-03-13 17:28:22 Description: Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMO’s rotate with ever increasing speed. It is the agency search and selection process. This week’s show will shed some bright light on this proce...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan. Updated: 2006-03-16 00:32:45 Description: This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management. If you did not listen to Part One...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong. Updated: 2006-03-20 22:28:25 Description: Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers ha...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #008. The State of Email Marketing. An Interview With eRoi’s Dylan Boyd. Updated: 2006-03-25 17:30:40 Description: If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #009. The Business Development Strategy. Updated: 2006-04-04 00:28:21 Description: I wake up every day wondering where my next agency client is coming from. Because I subscribe to the “I don’t know what works, so I do everything” school of business development (yes, we do track ROI), we do do lots of things ranging from direc...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #010. Search Engine Marketing. An Interview with Anvil Media’s Kent Lewis. Updated: 2006-04-10 18:36:36 Description: Google’s 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby. To better understand the driving force behind online search engine marketing (SEM),...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #011. The PhotoshopTV Podcast – A Photoshop Hit. An Interview with Kevin Agren. Updated: 2006-04-14 17:07:48 Description: Welcome to show number eleven. We’ve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is hot, right? Or not. It’s still hard to tell but we do know that it is at least heating up – righ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo! Updated: 2006-04-24 20:06:52 Description: There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing orie...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #013. The magic of Hugh Hefner and his Playboy Magazine, Playmates, Bunnies and Girlfriends Updated: 2006-05-02 17:10:00 Description: The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This week’s Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world’s ho...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #014. The State of Advertising with ADWEEK’s Cathy Taylor. Updated: 2006-05-11 17:11:38 Description: This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen vi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #015. The State of Advertising with ADWEEK’s Cathy Taylor: Part Two. Updated: 2006-05-16 16:41:00 Description: Here is part two of my interview with ADWEEK’s Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why chang...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #016. ADWEEK’s Cathy Taylor: Part Three. Updated: 2006-05-23 17:20:32 Description: I am running. I am off to a two week vacation and I can’t find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK’s Cathy Taylor so you’ll just have to listen… hey, stuff happens. While I am away, I’ll be ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #017. An Interview with Time Inc.’s Creative Director Lance Mald: Part One. Updated: 2006-05-30 15:47:11 Description: While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #018. An Interview with Time Inc.’s Creative Director Lance Mald: Part Two. Updated: 2006-05-30 16:01:06 Description: We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #019. An Interview with Podcast411’s Rob Walch: Part One. Updated: 2006-06-16 20:54:08 Description: Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week – and Podcast411 is now up to its 150th show!...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #020. An Interview with Rob Walch of Podcast411: Part Two. Updated: 2006-06-26 18:05:16 Description: Part two of my interview with Podcast411’s Rob Walch gets into the detail of Podcasting. This interview covers Rob’s thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasti...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #021. Nokia and Podcasting. Updated: 2006-07-03 19:36:57 Description: This week’s interview is with Risto Koski, Nokia’s Business Manager, Podcasting. I interviewed Risto at Junes’ Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokia’s move into Podcasting with the int...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #022. Whirlpool and Podcasting. An Interview. Updated: 2006-07-21 00:27:53 Description: Whirlpool is a leader in the world of Podcasting. Their “The American Family Podcast” is a great expression of early-adopter programming and, more importantly, proof of the Podcasting model. They claim over 70,000 downloads per episode for this f...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #023. Acuvue, R/GA and Podcasting . An Interview. Updated: 2006-07-28 16:38:37 Description: This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnson’s ACUVUE’s Podcast ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #024. Advertising Guru Speaks. Updated: 2006-08-03 17:01:12 Description: This interview is with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. Michael was a master of account management at Saatchi �...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #025. Advertising Guru. Two. Updated: 2006-08-08 04:00:19 Description: This is the second part of my interview with Michael Donahue, the Executive Vice President of the four A’s, that’s the American Association of Advertising Agencies. This interview includes Michael’s views on what clients should look for when c...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #026. Ian Beavis of Kia on Automobile Marketing. Part one. Updated: 2006-08-13 15:12:30 Description: Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campa...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #027. Ian Beavis of Kia on Automobile Marketing. Part two. Updated: 2006-08-18 15:50:45 Description: In part two of my interview with Ian Beavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #028. Wine Marketing with Michael Honig. Updated: 2006-09-19 21:45:03 Description: A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napa’s leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #029. Wine Marketing with Michael Honig. Part II. Updated: 2006-09-25 13:28:11 Description: Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. — the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes. Download S...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #030. The Jeff Jarvis, BuzzMachine and the Future of Media Interview. Updated: 2006-10-01 22:44:14 Description: Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #031. Part Two: Jeff Jarvis, BuzzMachine and the Future of Media Interview. Updated: 2006-10-06 20:00:43 Description: Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio. Download Standard Podcast ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #032. Podcasting with Michael Geoghagan, Wine and Disneyland. Updated: 2006-10-19 18:31:19 Description: Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #033. Part Two: Podcasting with Michael Geoghagan, Wine and Disneyland. Updated: 2006-10-25 16:03:25 Description: Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael’s brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting. You can read ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #034. Business ethics and good manners. Updated: 2006-11-17 19:08:47 Description: Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or manners? I emphatically don’t think so. In fact, I never get it when people act lame. Here are four mini-stories about poor behav...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #035. The State of the Internet, care of Mary Meeker and Morgan Stanley. Updated: 2006-11-22 19:10:53 Description: I first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the Industry Standard’s Internet Summit conference in 2000. It was a mega conference held in the heat of the Internet hot-air balloon. Mary got it then and gets it now. He...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #001. The First 360View Podcast Updated: 2006-01-30 19:25:31 Description: This is the What is the 360View Podcast all about? Blog entry. My suggestion is that you go to the Podcast itself and listen to it (either via the handy MP3 player below or, better yet, subscribe to it). But, if you must, read on for the written de...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #002. The Future of Radio with Keith Shipman, CEO of Horizon Broadcasting Updated: 2006-02-28 21:30:47 Description: This show is my first of many interviews. I took a hard look at my list of friends, acquaintances and upcoming travels and I have over 100 people that I think both you and I would like to hear expound on various subjects including radio (todays show...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #003. The Tivo Effect and New Balance Athletic Shoes Updated: 2006-02-28 21:40:15 Description: The Tivo Effect is a Podcasting mashup of a white Paper (you can get a copy by going to our agencys front page) that I did in the spring of 2004 and an article I recently read in the Wall Street Journal about New Balance, the athletic shoe company. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #004. Is there anything new? An interview with Robert Hoffer of Newforth Partners. Updated: 2006-03-06 19:02:34 Description: This weeks show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valleys rising technology M&A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing software...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox. Updated: 2006-03-13 17:28:22 Description: Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMOs rotate with ever increasing speed. It is the agency search and selection process. This weeks show will shed some bright light on this process a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan. Updated: 2006-03-16 00:32:45 Description: This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management. If you did not listen to Part One...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong. Updated: 2006-03-20 22:28:25 Description: Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers ha...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #008. The State of Email Marketing. An Interview With eRois Dylan Boyd. Updated: 2006-03-25 17:30:40 Description: If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #009. The Business Development Strategy. Updated: 2006-04-04 00:28:21 Description: I wake up every day wondering where my next agency client is coming from. Because I subscribe to the I dont know what works, so I do everything school of business development (yes, we do track ROI), we do do lots of things ranging from direct mail...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #010. Search Engine Marketing. An Interview with Anvil Medias Kent Lewis. Updated: 2006-04-10 18:36:36 Description: Googles 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby. To better understand the driving force behind online search engine marketing (SEM), I...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #011. The PhotoshopTV Podcast A Photoshop Hit. An Interview with Kevin Agren. Updated: 2006-04-14 17:07:48 Description: Welcome to show number eleven. Weve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is hot, right? Or not. Its still hard to tell but we do know that it is at least heating up right? Hug...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo! Updated: 2006-04-24 20:06:52 Description: There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing orie...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #013. The magic of Hugh Hefner and his Playboy Magazine, Playmates, Bunnies and Girlfriends Updated: 2006-05-02 17:10:00 Description: The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This weeks Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world’s hott...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #014. The State of Advertising with ADWEEKs Cathy Taylor. Updated: 2006-05-11 17:11:38 Description: This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen vi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #015. The State of Advertising with ADWEEKs Cathy Taylor: Part Two. Updated: 2006-05-16 16:41:00 Description: Here is part two of my interview with ADWEEKs Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why changes...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #016. ADWEEKs Cathy Taylor: Part Three. Updated: 2006-05-23 17:20:32 Description: I am running. I am off to a two week vacation and I cant find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK’s Cathy Taylor so youll just have to listen hey, stuff happens. While I am away, Ill be sharing ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #017. An Interview with Time Inc.s Creative Director Lance Mald: Part One. Updated: 2006-05-30 15:47:11 Description: While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #018. An Interview with Time Inc.s Creative Director Lance Mald: Part Two. Updated: 2006-05-30 16:01:06 Description: We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #019. An Interview with Podcast411s Rob Walch: Part One. Updated: 2006-06-16 20:54:08 Description: Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week and Podcast411 is now up to its 150th show! ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #020. An Interview with Rob Walch of Podcast411: Part Two. Updated: 2006-06-26 18:05:16 Description: Part two of my interview with Podcast411s Rob Walch gets into the detail of Podcasting. This interview covers Robs thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #021. Nokia and Podcasting. Updated: 2006-07-03 19:36:57 Description: This weeks interview is with Risto Koski, Nokias Business Manager, Podcasting. I interviewed Risto at Junes Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokias move into Podcasting with the introductio...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #035. The State of the Internet, care of Mary Meeker and Morgan Stanley. Updated: 2006-11-22 19:10:53 Description: I first heard Mary Meeker, Managing Director of Morgan Stanley, speak at the Industry Standards Internet Summit conference in 2000. It was a mega conference held in the heat of the Internet hot-air balloon. Mary got it then and gets it now. Here...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #034. Business ethics and good manners. Updated: 2006-11-17 19:08:47 Description: Yes, this is a sort of rant. I admit it. Is there any reason that business people should not have strong ethics or manners? I emphatically dont think so. In fact, I never get it when people act lame. Here are four mini-stories about poor behavio...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #033. Part Two: Podcasting with Michael Geoghagan, Wine and Disneyland. Updated: 2006-10-25 16:03:25 Description: Welcome to Part two with Michael Geoghagan, award winning Podcaster . Part Two gets a bit deeper into michael’s brain as we discuss the degree of adoption of Podcasting within corporate America and the move into video Podcasting. You can read ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #032. Podcasting with Michael Geoghagan, Wine and Disneyland. Updated: 2006-10-19 18:31:19 Description: Michael Geoghagan is the definition of a Podcast early adopter. His Reel Reviews was one of the very first Podcasts (and a way for him to get free DVDs for his home theater), he ushered Disneyland into the world of on-the-scene Podcasts and he is one...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #031. Part Two: Jeff Jarvis, BuzzMachine and the Future of Media Interview. Updated: 2006-10-06 20:00:43 Description: Running out of PC juice in the airport. So, here is part two of my interview with Jeff Jarvis. No time for flowery words. Just enjoy the audio. Download Standard Podcast ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #030. The Jeff Jarvis, BuzzMachine and the Future of Media Interview. Updated: 2006-10-01 22:44:14 Description: Welcome to part one of my two part interview with Jeff Jarvis, master of the top 50 Blog BuzzMachine, media prognosticator and consultant. When I met Jeff in 1996 he had recently left the New York Daily News where he was the Sunday editor and associ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #029. Wine Marketing with Michael Honig. Part II. Updated: 2006-09-25 13:28:11 Description: Here is part II of my interview about the world of wine marketing with Michael Honig of Honig Wines and Winery in Ruterford, CA. — the heart of Napa. In this interview we cover everything from tasting rooms to women, wine and shoes. Download S...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #028. Wine Marketing with Michael Honig. Updated: 2006-09-19 21:45:03 Description: A few weeks ago we were asked by Napa Valley Vintners, the trade organization for Napas leading wineries (270 plus to be clear), to assist them with a brand positioning and creative concept project. Needless to say, we were very pleased to able to a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #027. Ian Beavis of Kia on Automobile Marketing. Part two. Updated: 2006-08-18 15:50:45 Description: In part two of my interview with IanBeavis, Vice President of marketing of Kia Motors, we get his views on some of the current automobile industry marketing. Who is getting it right and who might not. Ian provides smart brief reviews of BMW, Lexus, H...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #026. Ian Beavis of Kia on Automobile Marketing. Part one. Updated: 2006-08-13 15:12:30 Description: Ian Beavis, Vice President of marketing at Kia Motors, is known as one of the masters of automobile marketing. He dazzled the world of advertising last year, when as the Senior Vice President of Mitsubishi, he launched the integrated TV and web campa...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #025. Advertising Guru. Two. Updated: 2006-08-08 04:00:19 Description: This is the second part of my interview with Michael Donahue, the Executive Vice President of the four As, thats the American Association of Advertising Agencies. This interview includes Michaels views on what clients should look for when choosin...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #24. Advertising Guru Speaks. Updated: 2006-08-03 17:01:12 Description: This interview is with Michael Donahue, the Executive Vice President of the four As, thats the American Association of Advertising Agencies, and a 30+ year advertising industry veteran. Michael was a master of account management at Saatchi & ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #023. Acuvue, R/GA and Podcasting . An Interview. Updated: 2006-07-28 16:38:37 Description: This show is part two of a series that we recorded during the Corporate Podcasting Summit in June 2006. This interview is with Mat Zucker, an Executive Creative Director of R/GA and the inspiration for Johnson & Johnsons ACUVUEs Podcast Hea...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #021. Nokia and Podcasting. Updated: 2006-07-03 19:36:57 Description: This weeks interview is with Risto Koski. Risto is Nokias Business Manager, Podcasting. I interviewed Risto at Junes Corporate Podcasting Summit which was held in the San Francisco area. Risto and I discuss Nokias move into Podcasting with the i...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #020. An Interview with Rob Walch of Podcast411: Part Two. Updated: 2006-06-26 18:05:16 Description: Part two of my interview with Podcast411s Rob Walch gets into the detail of Podcasting. This interview covers Robs thoughts on the definition of Podcasting, the size and make up of the audience, the importance of iTunes and the iPod to Podcasting ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #019. An Interview with Podcast411s Rob Walch: Part One. Updated: 2006-06-16 20:54:08 Description: Rob Walch started Podcasting in 2004 making him a true Podcasting pioneer. His weekly Podcast Podcast411 is recognized as one of the most listened to Podcasts about, of all things, Podcasting. Each week and Podcast411 is now up to its 150th show! ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #018. An Interview with Time Inc.s Creative Director Lance Mald: Part Two. Updated: 2006-05-30 16:01:06 Description: We are back with Part Two of our interview with Lance Mald, Vice President Creative Director of Corporate Sales and Marketing at Time Inc. This episode includes a discussion of what advertisers are now looking for from media companies like Time Inc. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #017. An Interview with Time Inc.s Creative Director Lance Mald: Part One. Updated: 2006-05-30 15:47:11 Description: While I am on a beach in Costa Rica I am sending this Podcast interview with Lance Mald, Vice President and Creative Director of Time inc., to you via a pre-scheduled RSS feed. Lance recently joined Time Inc. as its first Creative Director and moved ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #016. ADWEEKs Cathy Taylor: Part Three. Updated: 2006-05-23 17:20:32 Description: I am running. I am off to a two week vacation and I cant find my show notes for the third part of my ranging interview with ADWEEK and ADFREAK’s Cathy Taylor so youll just have to listen hey, stuff happens. While I am away, Ill be sharing ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #015. The State of Advertising with ADWEEKs Cathy Taylor: Part Two. Updated: 2006-05-16 16:41:00 Description: Here is part two of my interview with ADWEEKs Cathy Taylor, Contributiing Editor of ADWEEK Magazine and blogger at ADFREAK. Cathy has been covering the interactive world for ADWEEK since 1994. In this episode, Cathy helps us understand why change...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #014. The State of Advertising with ADWEEKs Cathy Taylor. Updated: 2006-05-11 17:11:38 Description: This episode of 360View is the first part of a three part interview on traditional and interactive advertising with Catherine P. Taylor, Contributing Editor of ADWEEK Magazine and prolific blogger on ADFREAK. Cathy brings over 20 years of her keen v...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #001. The First 360View Podcast Updated: 2006-01-30 19:25:31 Description: This is the What is the 360View Podcast all about? Blog entry. My suggestion is that you go to the Podcast itself and listen to it (either via the handy MP3 player below or, better yet, subscribe to it). But, if you must, read on for the written de...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #002. The Future of Radio with Keith Shipman, CEO of Horizon Broadcasting Updated: 2006-02-28 21:30:47 Description: This show is my first of many interviews. I took a hard look at my list of friends, acquaintances and upcoming travels and I have over 100 people that I think both you and I would like to hear expound on various subjects including radio (todays show...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #003. The Tivo Effect and New Balance Athletic Shoes Updated: 2006-02-28 21:40:15 Description: The Tivo Effect is a Podcasting mashup of a white Paper (you can get a copy by going to our agencys front page) that I did in the spring of 2004 and an article I recently read in the Wall Street Journal about New Balance, the athletic shoe company. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #004. Is there anything new? An interview with Robert Hoffer of Newforth Partners. Updated: 2006-03-06 19:02:34 Description: This weeks show is an interview with Robert Hoffer. Robert is a Managing Director of Newforth Partners LLC, one of Silicon Valleys rising technology M&A boutiques and Chairman of the Board of Sonic Information Sciences, a fast growing software...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #005. The Ad Agency Search Process. An Interview with Michael Keeshan of MagiKbox. Updated: 2006-03-13 17:28:22 Description: Agency executives think about it every day. Clients seem to think about it every 18 to 36 months as CMOs rotate with ever increasing speed. It is the agency search and selection process. This weeks show will shed some bright light on this process a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #006. The Ad Agency Search Process - Part Two. An Interview With Michael Keeshan. Updated: 2006-03-16 00:32:45 Description: This is Part Two of my interview with Michael Keeshan on the subject of the advertising agency search process and how agencies market themselves. It is 32 minutes of great insight for marketers and agency management. If you did not listen to Part One...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #007. Get a Grip. Seinfeld Gets It Right. Nike, Disney, Kodak and BMW Get It Wrong. Updated: 2006-03-20 22:28:25 Description: Imagine the money that large marketers like Nike, Disney, Kodak and BMW spend every year to get new customers. Now imagine the amount of time and effort these companies spend keeping their customers. Well, they spend little keeping their customers h...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #008. The State of Email Marketing. An Interview With eRois Dylan Boyd. Updated: 2006-03-25 17:30:40 Description: If you are like me, you may be wondering about the health of email marketing. Email, once the golden boy of Internet marketing, has taken a bit of a hit in recent months with what seems like ever more spam, more powerful spam blockers that even block...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #009. The Business Development Strategy. Updated: 2006-04-04 00:28:21 Description: I wake up every day wondering where my next agency client is coming from. Because I subscribe to the I dont know what works, so I do everything school of business development (yes, we do track ROI), we do do lots of things ranging from direct mai...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #010. Search Engine Marketing. An Interview with Anvil Medias Kent Lewis. Updated: 2006-04-10 18:36:36 Description: Googles 2005 sales were $6.14 billion. The great majority of that came from search engine advertising sales. Google went public on August 19, 2004. Not too shabby. To better understand the driving force behind online search engine marketing (SEM),...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #011. The PhotoshopTV Podcast A Photoshop Hit. An Interview with Kevin Agren. Updated: 2006-04-14 17:07:48 Description: Welcome to show number eleven. Weve crested the Everest of ten shows and have beaten back Podcast fade with a stick. Now for eleven: Podcasting is hot, right? Or not. Its still hard to tell but we do know that it is at least heating up right? Hug...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #012. Blogging Is Marketing. An Interview with Susan Mernit of Yahoo! Updated: 2006-04-24 20:06:52 Description: There are thousands, hundreds of thousands, millions of Blogs. Show #012 covers the questions of why should marketers consider Blogging, the opportunities that Blogs offer beyond the benefits of the standard website and how to market a marketing orie...more... LISTEN NOW | VIEW CACHE | DOWNLOAD 360View #013. The magic of Hugh Hefner and his Playboy Magazine, Playmates, Bunnies and Girlfriends Updated: 2006-05-02 17:10:00 Description: The list of greatest marketers of Allllll Timeeeee (as Muhammad Ali would say) includes Mr. Ali, Mr. Jobs and, of course, Mr. Hefner. This weeks Podcast is a bit of a paean to Hugh Hefner, the founder of the Playboy empire and the world’s hot...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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