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The Marketers Podcast

A Podcast on marketing your business through both traditional business marketing and internet marketing.

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Would you give up your day job to be an internet marketer?
Updated: 2006-06-02 07:10:14
Description: Alan interviews Sterling and Jay from Internet Businesss Mastery about life as an internet marketer during epipod number 34 of The Marketer’s Podcast. The “Unpop for the Unpopulous” song on the show is Stress by the amazing group J...more...

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Are you freezing or thawing?
Updated: 2006-06-09 21:49:29
Description: Take a short break from your marketing to think about which direction you’re headed. The background music loop is provided by the talented Calpomatt....more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Premium Podcasting with John Federico from Audible.com
Updated: 2006-06-13 21:07:02
Description: Epipod #36 of The Marketer’s Podcast features an  interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podc...more...

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Andre Matarazzo on Interactive Branding and Viral Marketing
Updated: 2006-06-26 00:01:29
Description: Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer’s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.g...more...

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Improving your adcopy by telling a F.A.B.L.E.
Updated: 2006-12-28 02:18:51
Description: What everyone should know about writing effective adcopy but don’t....more...

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Career Wisdom with Lois Keay-Smith
Updated: 2007-05-18 08:06:58
Description: Lois Keay-Smith is a career counsellor and consultant who helps people to “prosper from their passion”. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to ...more...

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Internal Branding and Forced Focus with Penny Burke
Updated: 2007-06-13 13:12:09
Description: Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who s...more...

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Perry Marshall on Google AdWords
Updated: 2007-07-10 06:24:32
Description: Perry Marshall is recognized by internet marketers across the globe as the world’s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In ...more...

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Are you unhappy with your conversion rate?
Updated: 2007-07-18 00:17:34
Description: If you’re an Online Business Owner who’s not happy with your conversion rate then you’ll really appreciate Epipod #42 of The Marketer’s Podcast. It features an interview with Ari Galper who has literally cracked the code for o...more...

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Multivariate Testing and Marketing with David Bullock
Updated: 2007-08-29 21:10:06
Description: Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site ...more...

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Andre Matarazzo on Interactive Branding and Viral Marketing
Updated: 2006-06-26 00:01:29
Description: Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer’s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.g...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Improving your adcopy by telling a F.A.B.L.E.
Updated: 2006-12-28 02:18:51
Description: What everyone should know about writing effective adcopy but don’t....more...

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Career Wisdom with Lois Keay-Smith
Updated: 2007-05-18 08:06:58
Description: Lois Keay-Smith is a career counsellor and consultant who helps people to “prosper from their passion”. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Perry Marshall on Google AdWords
Updated: 2007-07-10 06:24:32
Description: Perry Marshall is recognized by internet marketers across the globe as the world’s leading authority on engineering Google AdWords for online marketing success. Ed Keay-Smith from AdWords Marketing introduced Perry to The Marketers Podcast. In ...more...

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Ed’s a movie star!
Updated: 2007-09-12 03:01:06
Description: Ed Keay-Smith from AdWords Marketing is a movie star. I found Ed’s video testimonial of The System Seminar (founded by Internet Marketing veteran Ken McCarthy) on  uTube. See if you can find Ed on the video: Cheers, Alan ...more...

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Multivariate Testing and Marketing with David Bullock
Updated: 2007-08-29 21:10:06
Description: Testing is the key that unlocks the full potential of the traffic that you are sending to your site. By testing and tracking, you can stop guessing. Start to know exactly what produces the sales, and what actions you must have in order for your site ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

What really is important?
Updated: 2006-05-25 23:32:27
Description: Please pass on this gentle reminder. ...more...

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Would you give up your day job to be an internet marketer?
Updated: 2006-06-02 07:10:14
Description: Alan interviews Sterling and Jay from Internet Businesss Mastery about life as an internet marketer during epipod number 34 of The Marketer’s Podcast. The “Unpop for the Unpopulous” song on the show is Stress by the amazing group Ji...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Are you unhappy with your conversion rate?
Updated: 2007-07-18 00:17:34
Description: If you’re an Online Business Owner who’s not happy with your conversion rate then you’ll really appreciate Epipod #42 of The Marketer’s Podcast. It features an interview with Ari Galper who has literally cracked the code for o...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Are you freezing or thawing?
Updated: 2006-06-09 21:49:29
Description: Take a short break from your marketing to think about which direction you’re headed. The background music loop is provided by the talented Calpomatt. ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Premium Podcasting with John Federico from Audible.com
Updated: 2006-06-13 21:07:02
Description: Epipod #36 of The Marketer’s Podcast features an  interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podca...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Andre Matarazzo on Interactive Branding and Viral Marketing
Updated: 2006-06-26 00:01:29
Description: Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer’s Podcast. As promised during the show here are some links to a few great sites Andre recommends you visit: http://www.g...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Improving your adcopy by telling a F.A.B.L.E.
Updated: 2006-12-28 02:18:51
Description: What everyone should know about writing effective adcopy but don’t. ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Career Wisdom with Lois Keay-Smith
Updated: 2007-05-18 08:06:58
Description: Lois Keay-Smith is a career counsellor and consultant who helps people to “prosper from their passion”. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Internal Branding and Forced Focus with Penny Burke
Updated: 2007-06-13 13:12:09
Description: Businesses large and small, can spend huge amounts of time and money labouring over creating the perfect brand and image. Too often they focus on their external branding with little regard for their internal branding. They are like the mechanic who s...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Career Wisdom with Lois Keay-Smith
Updated: 2007-05-18 08:06:58
Description: Lois Keay-Smith is a career counsellor and consultant who helps people to “prosper from their passion”. Through her business, Career Wisdom. Lois helps individuals to discover work that they love. She also consults as a Career Advisor to ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Improving your adcopy by telling a F.A.B.L.E.
Updated: 2006-12-28 02:18:51
Description: What everyone should know about writing effective adcopy but don’t.Download Standard Podcast...more...

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Andre Matarazzo on Interactive Branding and Viral Marketing
Updated: 2006-06-26 00:01:29
Description: Andre Matarazzo from Gringo.nu talks about Interactive Branding and Viral Marketing during epipod number 37 of The Marketer’s Podcast. As promised during the show here are some links to some of Andre’s website creatives: http://www.gringo...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Premium Podcasting with John Federico from Audible.com
Updated: 2006-06-13 21:07:02
Description: Epipod #36 of The Marketer’s Podcast features an  interview with John Federico from audible.com. You can find out more about premium podcasting at wordcast.audible.com The show ends with the squeaky clean remix of the podcast anthem: On a Podca...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Are you freezing or thawing?
Updated: 2006-06-09 21:49:29
Description: Take a short break from your marketing to think about which direction you’re headed. The background music loop is provided by the talented Calpomatt. Download Standard Podcast...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Ed Keay-Smith on Marketing with Google Adwords
Updated: 2006-04-19 12:14:47
Description: Ed Keay-Smith from Adwords Marketing gives you insider secrets for effectively marketing your business with Google Adwords during Epipod #32 of The Marketer’s Podcast. Download Standard Podcast...more...

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What really is important?
Updated: 2006-05-25 23:32:27
Description: Please pass on this gentle reminder. Download Standard Podcast...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Would you give up your day job to be an internet marketer?
Updated: 2006-06-02 07:10:14
Description: Alan interviews Sterling and Jay from Internet Businesss Mastery about life as an internet marketer during epipod number 34 of The Marketer’s Podcast. The “Unpop for the Unpopulous” song on the show is Stress by the amazing group Ji...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

David Jackson on Podcast Marketing
Updated: 2006-03-31 06:19:14
Description: David Jackson from the School of Podcasting talks about Podcast Marketing during Epipod number 31 of The Marketer’s Podcast. Download audio file (TMP31.mp3) To download the audio recording in mp3 format to your computer: PC users: right click o...more...

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Simon Griffiths on Industrial Marketing
Updated: 2006-03-20 09:51:07
Description: Simon Griffiths the Marketing Manager for B&R Enclosures talks about marketing in an industrial environment during Epipod number 30 of The Marketer’s Podcast. To veiw the Ausrack ID Design Program discussed during the podcast please click ...more...

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Lorrie Morgan-Ferrero reveals the DNA of Marketing
Updated: 2005-11-15 12:16:48
Description: The 19th epipod of The Marketers Podcast features a delighfully info-taining interview with Lorrie Morgan-Ferrero from RedHotCopy.com Click on the red button below to listen to the streaming audio. To download the above audio...more...

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How to Monetise your Podcast
Updated: 2005-11-28 00:39:18
Description: Paul Colligan from the Marketing Online Podcast talks about making money with your podcast during epipod number 20 of The Marketer’s Podcast. Paul and Alex Mandossian have just released their new book called The Business Podcasting Bible. To f...more...

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James Yuille reveals the GPS of selling and marketing
Updated: 2005-12-06 22:12:47
Description: Elite sales trainer James Yuille talks about the GPS of selling and marketing during epipod number 21 of The Marketer’s Podcast. To find out more about James and his unique training programs please visit: www.jamesyuille.com Click on the red ...more...

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An interview with Janet Wentworth from J&M Marketing
Updated: 2005-12-09 09:13:02
Description: Janet Wentworth from J&M Marketing talks about her role as a marketing consultant for small businesses during epipod number 22 of The Marketer’s Podcast. Click on the red button below to listen to the streaming audio. ...more...

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2nd interview with award-winning PR consultant Jim Macnamara
Updated: 2005-12-27 03:08:11
Description: The 23rd epipod of The Marketers Podcast features the second of a series of four interviews with Jim Macnamara - author, award-winning PR consultant, internationally recognised media researcher and CEO of CARMA International (Asia Pacific) & MA...more...

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Your Marketing Sucks!
Updated: 2006-01-11 23:49:35
Description: Listen to random unedited ramblings from Alan, Andrew and baby Emily discussing what they learnt about marketing and podcasting during 2005. Epipod Number 24. Click on the red button below to listen to the streaming audio. To...more...

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Podcasting from a Menagerie with a Stone Age Brain
Updated: 2006-01-18 10:18:09
Description: You’ll understand the context of the above heading for this podcast after you listen to Alan Stewart having a conversation with Eve Abbott - Organiser Extraordinaire from ASmartWayToWork.com. Epipod Number 25. Download TMP25.mp3 To download the...more...

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The man behind “Oh, what a feeling!”
Updated: 2006-01-20 07:53:16
Description: Most Australians are familiar with Bob Miller’s 20 year-running Toyota theme, “Oh, what a feeling!” Millions laughed at the antics of Bob’s whacky Camry Chicken as it failed year after year to be the ‘chicken that crosse...more...

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“Stop marketing your business or we’ll kill you”
Updated: 2006-01-29 08:08:55
Description: What would stop you from running your business? Would you say ‘no’ to an offer of millions of dollars to abandon your life’s work? What if someone else threatened to have you killed if you continued what you’re currently doing...more...

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Part 2 of an interview with Doreen Acworth - founder of ClickCalling
Updated: 2006-02-01 10:11:24
Description: Epipod number 28 brings you part 2 of an interview with Doreen Acworth the inventor of The ClickCalling Suite. To register for ClickCalling please click here. Download TMP28.mp3 To download the audio recording in mp3 format to your computer: PC users...more...

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Interview with Brett McFall - Co-founder of the World Internet Summit
Updated: 2006-03-02 02:56:43
Description: Epipod number 29 features an interview with Brett McFall the Co-Founder of the World Internet Summit and one of Australia’s leading copywriters. Download TMP29.mp3 To download the audio recording in mp3 format to your computer: PC users: right ...more...

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Interview with Brett McFall - Co-founder of the World Internet Summit
Updated: 2006-03-02 02:56:43
Description: Epipod number 29 features an interview with Brett McFall the Co-Founder of the World Internet Summit and one of Australia’s leading copywriters. Download TMP29.mp3 To download the audio recording in mp3 format to your computer: PC users: right ...more...

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Part 2 of an interview with Doreen Acworth - founder of ClickCalling
Updated: 2006-02-01 10:11:24
Description: Epipod number 28 brings you part 2 of an interview with Doreen Acworth the inventor of The ClickCalling Suite. To register for ClickCalling please click here. Download TMP28.mp3 To download the audio recording in mp3 format to your computer: PC users...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

“Stop marketing your business or we’ll kill you”
Updated: 2006-01-29 08:08:55
Description: What would stop you from running your business? Would you say ‘no’ to an offer of millions of dollars to abandon your life’s work? What if someone else threatened to have you killed if you continued what you’re currently doing...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

The man behind “Oh, what a feeling!”
Updated: 2006-01-20 07:53:16
Description: Most Australians are familiar with Bob Miller’s 20 year-running Toyota theme, “Oh, what a feeling!” Millions laughed at the antics of Bob’s whacky Camry Chicken as it failed year after year to be the ‘chicken that crosse...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Podcasting from a Menagerie with a Stone Age Brain
Updated: 2006-01-18 10:18:09
Description: You’ll understand the context of the above heading for this podcast after you listen to Alan Stewart having a conversation with Eve Abbott - Organiser Extraordinaire from ASmartWayToWork.com. Epipod Number 25.Download TMP25.mp3To download the a...more...

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Your Marketing Sucks!
Updated: 2006-01-11 23:49:35
Description: Listen to random unedited ramblings from Alan, Andrew and baby Emily discussing what they learnt about marketing and podcasting during 2005. Epipod Number 24. Click on the red button below to listen to the streaming audio. ...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

2nd interview with award-winning PR consultant Jim Macnamara
Updated: 2005-12-27 03:08:11
Description: The 23rd epipod of The Marketers Podcast features the second of a series of four interviews with Jim Macnamara - author, award-winning PR consultant, internationally recognised media researcher and CEO of CARMA International (Asia Pacific) & MA...more...

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Special Annoucement
Updated: 2005-12-16 07:40:27
Description: ClickCalling has Launched.If you want to effectively bring a product to the marketplace, then you need to find the answers to the following two questions:1. How can you multiply the value of your offer by 10?2. How can you multiply the amount of cust...more...

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An interview with Janet Wentworth from J&M Marketing
Updated: 2005-12-09 09:13:02
Description: Janet Wentworth from J&M Marketing talks about her role as a marketing consultant for small businesses during epipod number 22 of The Marketer’s Podcast.Click on the red button below to listen to the streaming audio.To download the above a...more...

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James Yuille reveals the GPS of selling and marketing
Updated: 2005-12-06 22:12:47
Description: Elite sales trainer James Yuille talks about the GPS of selling and marketing during epipod number 21 of The Marketer’s Podcast. To find out more about James and his unique training programs please visit: www.jamesyuille.comClick on the red bu...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

How to Monetise your Podcast
Updated: 2005-11-28 00:39:18
Description: Paul Colligan from the Marketing Online Podcast talks about making money with your podcast during epipod number 20 of The Marketer’s Podcast.Paul and Alex Mandossian have just released their new book called The Business Podcasting Bible. To fin...more...

LISTEN NOW | VIEW CACHE | DOWNLOAD

Lorrie Morgan-Ferrero reveals the DNA of Marketing
Updated: 2005-11-15 12:16:48
Description: The 19th epipod of The Marketers Podcast features a delighfully info-taining interview with Lorrie Morgan-Ferrero from RedHotCopy.comClick on the red button below to listen to the streaming audio.To download the above audio recording in mp3 format to...more...

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Interview with Heidi Miller host of Diary of a Shameless Self-Promoter
Updated: 2005-11-11 07:25:58
Description: The 18th epipod of The Marketers Podcast features an interview with Heidi Miller host of Diary of a Shameless Self-Promoter. A podcast devoted to effective self-promotion ideas.Click on the red button below to listen to the streaming audio.To downloa...more...

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Interview with Russell Wright - Search Engine Analyst
Updated: 2005-10-29 00:20:53
Description: The 17th epipod of The Marketers Podcast features an interview with Russell Wright - Search Engine Analyst for Icon Interactive™ = Marketing + Technology.Click on the red button below to listen to the streaming audio.To download the above audio...more...

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Interview with Shaun Ryan - CEO of SLI Systems
Updated: 2005-10-26 09:11:41
Description: The 16th epipod of The Marketers Podcast features an interview with Shaun Ryan the CEO of SLI Systems discussing his company’s intelligent search technologies that helps you search, learn and improve. You’ll also hear Alan and Andrew dri...more...

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Interview with award-winning PR consultant Jim Macnamara
Updated: 2005-10-18 11:02:51
Description: The 15th epipod of The Marketers Podcast features an interview with Jim Macnamara - author, award-winning PR consultant, internationally recognised media researcher and CEO of CARMA International (Asia Pacific) & MASS Communication Group. This ...more...

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What price price and how long is too long?
Updated: 2005-10-11 02:57:38
Description: Is long ad copy a waste of time? What is the best price to charge for your product or service? You’ll find answers to these questions and much more during epipod number 14 of The Marketers Podcast.Special thanks to Ian Blackford and Ant Harper ...more...

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Andrew gives an Internet Marketing Seminar for the IIB
Updated: 2005-09-27 08:58:32
Description: During epipod lucky 13 of The Marketers Podcast you’ll hear a recording of Andrew conducting an Internet Marketing Seminar for the Institute for Independent Business (IIB).Alan and Andrew also talk about the launch of a new website and podcast...more...

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Interview with Eve Abbott - The Organizer Extraordinaire
Updated: 2005-09-04 20:33:04
Description: The 12th epipod of The Marketers Podcast features an interview with Eve Abbott, author of How to Do Space Age Work with a Stone Age Brain™. During the podcast Eve reveals secrets that should be voluntarily mandatory for every online marketer. Visit...more...

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Do you have enough flexibility of behaviour to market your business effectively?
Updated: 2005-08-30 19:47:09
Description: Learn what every marketer should know about themselves before even thinking about marketing their product or service.Click on the red button below to listen to the streaming audio.To download the above audio recording in mp3 format to your computer: ...more...

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Interview with John Mann the Keyword Man
Updated: 2005-08-21 00:53:35
Description: In the 10th epipod of The Marketers Podcast Alan interviews John Mann from yourkeywordassistant.com. This is a tell all discussion and a must listen for anyone interested in online marketing and sales.Click on the red button below to listen to the ...more...

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When it comes to marketing the question is the answer.
Updated: 2005-08-08 20:42:39
Description: During epipod number 9 of The Marketers Podcast a sick Alan and a healthy Andrew answer marketing questions from TMP listeners.Click on the red button below to listen to the streaming audio.To download the above audio recording in mp3 format to [......more...

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Are you taking advantage of the best syntax of marketing?
Updated: 2005-07-29 20:39:49
Description: Putting your shoes on before your socks may work but it is certainly not the best order for comfortable feet. Marketing also has an optimum order. In the eighth episode of The Marketers Podcast you will discover how to save time and marketing dollars...more...

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How to structure your marketing.
Updated: 2005-07-23 02:32:33
Description: In the seventh episode of The Marketers Podcast you’ll discover how to structure your internet marketing and business marketing message so that your clients are more likely to want to buy from you.Click on the red button below to listen to the ...more...

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Do you know how your customers think?
Updated: 2005-07-16 22:15:48
Description: If the only marketing genius is the market itself then wouldn’t it be useful to know how the genius thinks? In the sixth episode of The Marketer’s Podcast you’ll discover how to match your internet marketing and business marketing m...more...

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Does your marketing message make sense?
Updated: 2005-07-09 23:49:53
Description: It does not matter if you are marketing your business through internet marketing, email marketing, direct marketing, affiliate marketing, search engine marketing or business to business marketing, your success depends on your ability to communicate e...more...

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How to be F.A.I.R. on your customers.
Updated: 2005-06-23 11:58:39
Description: In the third episode of "The Marketer's Podcast" you'll discover why "underachiever" should never equal "under par" and how to improve your marketing by by being F.A.I.R. on your customers.Click on the red button below to listen to the streaming au...more...

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Are your customers “smelling with their ears”?
Updated: 2005-07-02 16:13:30
Description: When was the last time you had something you said taken out of context? Were you aware of it at the time? Was the result of the misunderstanding a delightfully humorous interaction, or a totally infuriating disaster?You can probably relate to the ver...more...

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Will a niche make you rich?
Updated: 2005-06-11 16:03:42
Description: In the second episode of "The Marketer's Podcast" Alan and Andrew discuss niche marketing, profile marketing and the genius and potential downside of the underachiever method. Click on the red button below to listen to the streaming audio.To [...]...more...

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Welcome to The Marketer’s Podcast
Updated: 2005-06-01 09:28:34
Description: The first episode of "The Marketer's Podcast" features your hosts Alan Stewart and Andrew Winter discussing the evaluation and development of business ideas through both traditional business marketing and internet marketing. Click on the red butto...more...

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