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Internet Marketing: Insider tips and advice for Online Marketing
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#57: Interviews with Seth Godin and Tim Ferris Updated: 2010-01-26 12:05:00 Description: Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine. Internet Marketing is brought to you by Site Visibility at www.sitevisibility.co.uk a...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #56: The 12 Marketing Tools of Christmas Updated: 2009-12-17 12:30:00 Description: Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine. Internet Marketing is brought to you by AI Digital at www.ai-digital.com and in episo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #55: Email Campaigns and Blogging Strategies Updated: 2009-12-02 17:30:00 Description: Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine. Internet Marketing is brought to you by AI Digital at www.ai-digital.com and in epis...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #54: Questions, answers and Subhub Updated: 2009-11-02 10:00:00 Description: Welcome to the show where we give you lowdown, the inside information and the word from the experts to help you use the internet as part of your marketing machine. Internet Marketing is brought to you by AI Digital at hhtp://www.ai-digital.com This...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #53: The Theme Koala Caper Updated: 2009-10-01 12:00:00 Description: In today's show Kelvin talks to Steve Waddington of Speed Communications about online PR. I am also joined today by Helen Trendell and Daniel Rowles. Questions to ask your agency Multiple suppliers The specification process Wireframe diagram ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #52: Online Brand Authenticity Updated: 2009-08-31 15:30:00 Description: In today's show Helen Tredel talks Neil Crofts about how to find and communicate the essence of your business online. And I am joined by Kelvin Newman and Daniel Rowles to discuss: Topics: * Google Adsense' new model - Ad Review Centre * Publishi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #51: Analytics Bonanza Updated: 2009-07-24 12:30:00 Description: In episode 51 a very analytics oriented show with a bunch of tips from Kelvin Newman and a great interview with Avinash Kaushik Author of Web Analytics: An Hour A Day and an Analytics Evangelist for Google. Plus an opportunity to participate in the d...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #50: The 50th Episode - Questions and Answers Updated: 2009-07-01 16:30:00 Description: In todays 50th show, we these the top questions from our listeners, including: What's the worst SEO disaster the team have come across? Do you know of any good examples of non-video viral success stories What are your preferred keyword research to...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #49a: Our Pre 50th Show Request Updated: 2009-06-18 22:00:00 Description: Hello all, Andy White here with possibly our shortest ever episode of Internet Marketing. Our next episode will be our 50th and we wanted to do something a bit special - well OK THIS is our 50th episode but we're going to call it 49a so the next one ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #49: An SMX Bounty and Moonwalking Bears Updated: 2009-05-27 14:30:00 Description: Fresh from SMX London 2009, our roving reporter, Kelvin Newman has brought a bounty of interviews. We have Rand Fishkin, founder of SEOMoz.org on Why he changed from a consultancy to a publisher, Lyndon Antcliff on how a made up story went viral, Cia...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #48: Ink, Paper and Screencasts Updated: 2009-04-29 23:16:00 Description: In a paper-and-ink-oriented conversation today, Kelvin Newman and Helen Trendell tell me about their favourite Internet Marketing books. And I speak to Ian Ozsvald of Procasts and Showmedo, about the how and why of screencasting. All comin...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #47: Twitter Conversations and Animoto Updated: 2009-04-04 23:16:00 Description: In another enthusiastic round table chat today I talk to Daniel Rowles and Kelvin Newman about Twitter the conversations encountered on the seminar circuits. And I speak to Scot Collier, a photographer who is making good use of Animoto to promote his...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #46: Nuggets from SES London Updated: 2009-02-26 12:00:00 Description: In a lively round table session today I talk to Daniel Rowles and Kelvin Newman about web analytics - or should I say the expectations and demand of said web anayltics, mobile search marketing, some useful Twitter tips and what microphone we use for ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #45: SEO Latest Trends Updated: 2009-01-29 12:00:00 Description: In today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discusse...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #44: Content Management Systems Updated: 2009-01-08 12:00:00 Description: In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #43: Digital Marketing in a Recession Updated: 2008-11-27 12:00:00 Description: In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of onlin...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #42: Google Analytics Revisited Updated: 2008-10-30 12:00:00 Description: "Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting yo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #41: Chrome, Recession Strategies and Podcast Promotion Updated: 2008-09-24 12:00:00 Description: "We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #40: Making email marketing more effective Updated: 2008-09-10 12:00:00 Description: In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis to...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #39: Writing for the web revisited Updated: 2008-09-01 12:00:00 Description: In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be h...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #38: Content Length and Image tricks and CSR Updated: 2008-07-10 12:00:00 Description: In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dy...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #37: Search Engine Optimisation Revisited - Part 2 Updated: 2008-06-05 12:00:00 Description: In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Top...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #36: Search Engine Optimisation Revisited - Part 1 Updated: 2008-04-23 12:00:00 Description: In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #35: Conversion Marketing Updated: 2008-03-27 12:00:00 Description: In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #34: The Psychology of Search Updated: 2008-02-28 12:00:00 Description: In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #33: The online life of brands Updated: 2008-01-31 12:00:00 Description: We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #32: Hoax, Aliens or Viral Marketing Updated: 2007-12-18 18:30:00 Description: What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #31: Facebook is worth how much!? Updated: 2007-11-04 00:30:00 Description: 1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #30: Online brands and How Businesses can use Social Networking Updated: 2007-09-06 15:00:00 Description: Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: c...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #29: A ban on Online Gambling Updated: 2007-08-30 15:00:00 Description: Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed bac...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #28: Can a niche be too narrow? Updated: 2007-08-23 19:00:00 Description: Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of t...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #27: Website Optimiser and I Feel like a Million Dollars Updated: 2007-07-17 19:00:00 Description: I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #45: SEO Latest Trends Updated: 2009-01-29 12:00:00 Description: In today's episode, Daniel Rowles has a round table discussion with his senoir SEO team about trends they have seen in SEO in recent weeks. and Andy speaks to Razia Ahamed of Touchnote.com about how they are using online marketing. Topics Discusse...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #44: Content Management Systems Updated: 2009-01-08 12:00:00 Description: In a late pre-Christmas show, Dan and I explore the world of Content Management Systems and in particular Wordpress, Joomla and Drupal. Topics covered: * Finding a reliable hosting companies * The difference between hosting domains and websites...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #43: Digital Marketing in a Recession Updated: 2008-11-27 12:00:00 Description: In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of onlin...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #42: Google Analytics Revisited Updated: 2008-10-30 12:00:00 Description: "Google Analytics has grown into a handsome beast since we last looked at it - with some nice new features. In today's show Daniel Rowles and I take another look at how it can be integrated into your online marketing. Topics covered: * Getting yo...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #41: Chrome, Recession Strategies and Podcast Promotion Updated: 2008-09-24 12:00:00 Description: "We have a feast of Google goodies in episode 41, plus some juicy strategies for implementing your Internet Marketing in these uncertain times. Plus we spill the beans on how we promoted this podcast in the early days in response to a listener's audi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #40: Making email marketing more effective Updated: 2008-09-10 12:00:00 Description: In episode 40 we examine the best ways to use email in your Internet Marketing arsenal, everything from selecting the right subject line to how people read email. And we talk to Ciaran Rogers about how he is integrating an email marketing analysis to...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #39: Writing for the web revisited Updated: 2008-09-01 12:00:00 Description: In episode 39 we take another look at writing for the web including how people read on the web, the proper use of links, thing that every page should have and 4 questions you should always ask yourself about every web page you create. We'll also be h...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #38: Content Length and Image tricks and CSR Updated: 2008-07-10 12:00:00 Description: In episode 38 we cover PHP dynamic text replacement with Daniel and talk to Jason Woodford, Chief Executive of AI Digital, about Corporate Social Responsibility and how to communicate it via the Internet Marketing Channel. Topics covered: * PHP dy...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #37: Search Engine Optimisation Revisited - Part 2 Updated: 2008-06-05 12:00:00 Description: In episode 37 we cover part 2 of our Search Engine Optimisation mini series, specifically, off page optimisation. Daniel Rowles of Academy Internet tells us about such things as online directories, inbound links, CMS systems and quality content. Top...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #36: Search Engine Optimisation Revisited - Part 1 Updated: 2008-04-23 12:00:00 Description: In episode 36 we go back to the important topic of SEO, or Search Engine Optimisation and specifically, on page optimisation. Daniel Rowles of Academy Internet tells us how Google sends it's spiders and robots to our websites and how they behave when...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #35: Conversion Marketing Updated: 2008-03-27 12:00:00 Description: In today's show, we'll be covering Conversion Marketing, how to get visitors to your site to take appropriate action and we'll be talking to Suzie Miller of Certain Shops about their online directory with a difference. http://www.academyinternet.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #34: The Psychology of Search Updated: 2008-02-28 12:00:00 Description: In today's show, we'll be covering the psychology of SEO, how to consider the human brain factor when designing your SEO strategy and we'll be talking to Sam Decca of Bazaarvoice about the power of customer feedback. http://www.academyinternet.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #33: The online life of brands Updated: 2008-01-31 12:00:00 Description: We'll be covering the online life of brands, how to keep your eye on the online brand message and we'll be talking to a man who knows a thing or two about the use of mobile phones in Internet Marketing. http://www.academyinternet.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #32: Hoax, Aliens or Viral Marketing Updated: 2007-12-18 18:30:00 Description: What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #31: Facebook is worth how much!? Updated: 2007-11-04 00:30:00 Description: 1.6% of Facebook goes to Microsoft for USD 240,000,000 - are we seeing another dot com boom? Meanwhile, we get our first audio comment! Finally, I talk to Duncan Brodie of www.goalsandachievements.co.uk about how to successfully use article marketing...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #30: Online brands and How Businesses can use Social Networking Updated: 2007-09-06 15:00:00 Description: Dan and I discuss Online Brands and some things to look out for with context sensitive advertising. I chat with Nick Butler of http://www.kyte.tv/loudmouthman about Social Networks and how businesses could be using them. Comments and feed back to: c...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #29: A ban on Online Gambling Updated: 2007-08-30 15:00:00 Description: Dan and I discuss Googles pay per click ban on online gambling. I talk with Darren Fell of Pure about email marketing with particular emphasis on deliverability. Lots of great information! http://www.emailmarketingmanual.com/ Comments and feed bac...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #28: Can a niche be too narrow? Updated: 2007-08-23 19:00:00 Description: Daniel talks about SIPA (Specialist Information Publishers Association) and can a niche become too narrow to be effective. I talk with Sarah Ogden of Midnight Communications about how PR agencies are using Social Media for their clients and some of t...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #27: Website Optimiser and I Feel like a Million Dollars Updated: 2007-07-17 19:00:00 Description: I talk to Daniel about Website optimiser - a great tool for testing marketing changes on your website. Then I chat to a lady who has a subscription website that makes really nice use of a lot of the IM techniques we talk about including audio, email ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #26: Online PR and Your Comments Updated: 2007-06-15 21:15:00 Description: After an embarrassingly long hiatus of nearly 6 weeks, we are back! After apologising profusely, Daniel and I discuss online PR and we address a number of your comments and emails....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #25: Google Checkout Updated: 2007-05-06 00:25:00 Description: Google offers its new checkout service and I talk to Neil Cole about using Myspace to extend your network....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #24: Spiders and videos Updated: 2007-04-18 21:50:00 Description: Daniel talks about how web spiders operate and a couple of things we all need to be aware of and I talk to David White of weboptimiser.com about his cool use of videos....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #23: Web 2.0 Revisited Updated: 2007-04-03 23:50:00 Description: For those of us still at odds with Web 2.0, Daniel puts us at ease. I interview Wiggly Wigglers creator Heather Gorringe about her pioneering adventures into the world of podcasting and how her business has benefited....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #22: Lessons from the Corporate Podcast Summit (part 1) Updated: 2007-03-27 23:50:00 Description: Fresh from the Corporate Podcast Summit in London (OK - well it was a week ago), Andy is debriefed by Daniel. Also on todays show - BT launches Tradespace and a viral marketing success story....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #21: Social Media Optimisation Updated: 2007-02-23 11:05:00 Description: In this episode - new law on online Business Reviews - the low down on Social Media Optimisation....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #20: Maps, Reviews and Email List Mangement Updated: 2007-02-17 22:58:00 Description: In this episode - Google Maps take on a role in organic search - Google includes Business Reviews in page rank - Email List management. Featured guest - Pure360 - www.pure360.com...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #19: Web 2.0 - what is it? Updated: 2007-01-31 22:58:00 Description: In todays episode we hear how Youtube is sharing revenue and how Web 2.0 can help with your online marketing....more... LISTEN NOW | VIEW CACHE | DOWNLOAD #18: The Technology Behind Web Pages Updated: 2007-01-02 18:20:00 Description: After attending the Fat Boy Slim concert yesterday, Daniel Rowles comes back down to earth and covers the technology behind web pages and how it relates to Internet marketing. Such things as HTML, server side languages such as PHP and ASP, hosting an...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #17: Introduction to E-Commerce Updated: 2006-12-12 14:00:00 Description: This week Andy and Daniel give on overview of the options and pit falls of selling online. Covering shopping carts, credit card processing and the various methods of getting sales online, the podcast gives a good introduction to what to look out for ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD #32: Hoax, Aliens or Viral Marketing Updated: 2007-12-18 18:30:00 Description: What the new generation Zune means to podcasters. Amazon's brings out it's new Kindle ebook reader. Alien technology takes over the world - or is it viral marketing... and much more. http://www.academyinternet.com http://www.wireworldmedia.co.uk ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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