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Google OneBox Optimization Tips Learn how to optimize a Google Base feed for Google OneBox results from The Original OneBoxer Login to Add this to your Playlist Format : Unknown PodcastDirectory.com's listings of the Google OneBox Optimization Tips Podcasts
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Is Feed Optimization really SEO? Updated: 2007-01-30 14:10:24 Description: A lot has been made recently on various forums and on various radio programs about how feed optimization isn’t SEO and it’s not going to get you a lot of sales. I disagree with both of those personally, and I’ll tell you why. I beli...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Why can’t I add my affiliate links? Updated: 2007-01-31 14:00:19 Description: Affiliates Posting is not permitted for the promotion of affiliate sites or products sold through an affiliate marketing relationship. This includes item pages that are made up primarily of advertisements, or pages where advisements obstruct the vi...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Weekly Podcast - Jan 29th - Feb 2nd 2007 Recap Updated: 2007-02-03 20:16:27 Description: A weekly recap and some other news. As you can tell by the length of the file, we rambled about stuff that wasn’t covered earlier in the week. Phone number listed in the podcast: 509-218-3200 Email for comments / feedback: podcasts [at] oneboxe...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How do I track sales through OneBox vs. froogle.google.com? Updated: 2007-02-08 14:00:05 Description: While this seems initially like it’ll be a simple task, OneBox ends up being very difficult to really track down the sales from. The same feed, which many times has a parameter of ref=base or xsrc=base, ends up feeding Google Base, Froogle, and...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Why would I need to resubmit a feed? Updated: 2007-02-12 14:00:17 Description: A question I recently received via instant messaging: I noticed that Google Base lets you change listing right in the interface. If that’s the case, why would someone need to resend their feed? While it’s true that you can keep editing pr...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What did Google do right when starting Froogle? Updated: 2007-02-14 14:00:18 Description: As most of you know, Froogle is what started the products portion of Google Base. Starting something like this from scratch and getting it to catch on isn’t an easy task, so they must have done something right. But what was it that they did rig...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Weekly Recap - Feb 6th - 16th Updated: 2007-02-19 03:57:10 Description: I missed last week, so this week’s is longer. Special guest: Robert Garcia (rumblepup). Links discussed: enefem.com, rumblepup.com, his interview of me. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Base Podcasts? Updated: 2007-02-23 05:00:13 Description: For those of you that publish podcasts, did you know you can list them in Google Base? You can list each episode individually, giving each one optimized descriptions and a link to the file itself. I stumbled across this a while back and thought to my...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What is Google getting out of Checkout? Updated: 2007-02-23 14:00:26 Description: Obviously, Google Checkout transactions are costing Google money. Regardless of volume, they can’t process credit cards for free. Their initial percentage of ad spend towards processing fees seemed like it’d make sense as a motivation, bu...more... LISTEN NOW | VIEW CACHE | DOWNLOAD OneBoxer.com weekly recap for Feb 19th - 23rd, 2007 Updated: 2007-02-24 14:22:40 Description: The weekly oneboxer.com podcast for the following topics: Base podcast listings Google checkout One blog post could cost Yahoo their $20M / the MBL controversy Shoemoney’s new “Most Viewed Photo” - are they kidding? The OneBoxer.co...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What is the difference between organic optimization and OneBox optimization? 1000 Miles. Updated: 2007-02-26 14:00:23 Description: I got this question last week, and it actually made me stop and think. The difference between optimizing for SERPs and optimizing for OneBox is actually quite a bit, but how do you really put that into words? First, organic optimization is much more ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD BaseOp Service - Currently in Alpha Updated: 2007-03-02 14:30:11 Description: A few of you know that I’m rolling out a service. For those of you that don’t, let me tell you a little about it. First, it’s tentatively called BaseOp. Secondly, since my time during the day is very limited (yes, I have a full time...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What all can you post in base? Updated: 2007-03-13 14:00:26 Description: Google seems to think you can post just about anything into Google base. They list the following on their site: Examples of popular item types: Events and activities Hotels Housing Jobs Personals People profiles Products Reviews Recipes Services Vac...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Google Onebox Rumormill Updated: 2007-03-21 14:00:36 Description: For those that haven’t noticed, Google Onebox has been on vacation at some datacenters. This has led to my inbox getting rumors into it. To discuss this, I have David with me on the podcast, but his comments won’t be on the blog post. So,...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Announcements coming soon… Updated: 2007-04-07 01:04:30 Description: I’ve been busy developing some stuff on the backend of BaseOp, so I haven’t had a post here in a bit. I’m hoping to make several major announcements after I return from SES. Stay tuned… I should have 2 - 3 pretty big announcem...more... LISTEN NOW | VIEW CACHE | DOWNLOAD R.I.P. Froogle, Long Live GPS! Updated: 2007-04-21 03:00:26 Description: As has been covered elsewhere in the blogosphere, Froogle is no more. Rising up from the ashes is Google Product Search. While more descriptive, one has to wonder what this really means to those of us optimizing for Base. First off, the attributes us...more... LISTEN NOW | VIEW CACHE | DOWNLOAD WebProNews Interview Posted Updated: 2007-04-23 20:57:50 Description: David and I were interviewed in New York by WebProNews. You can view it here. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Where does the name “Onebox” come from? Updated: 2007-09-10 13:43:28 Description: There’s been some confusion over this name, not only from newbies, but also among some experienced SEO’s and marketers. You see, Onebox results have nothing to do with the little “Box” drawn around them (imaginary or otherwise...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How does Universal search relate to Onebox? Updated: 2007-09-17 14:04:27 Description: I’ve been sort of wondering this for a while, but at SES I heard a response from a Google rep in a session that made a lot of sense. Since we know that onebox refers to the fact that there is just one search box, Universal is technically onebox...more... LISTEN NOW | VIEW CACHE | DOWNLOAD OneBox titles that get results Updated: 2007-09-24 13:53:51 Description: One of the simple changes you can make to your feed is the product name, which is similar to a title tag on a website. It ends up being the hypertext people click on, so it can affect clickthrough rates just like good ad titles for PPC or good page t...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How do you report spam in Google Products? Updated: 2007-10-21 16:30:31 Description: It happens regularly. Someone finds out how easy it is to get listed in Google product search, they submit an affiliate feed or site, list products with misleading prices, or just generally spam for popular product types. There’s got to be a wa...more... LISTEN NOW | VIEW CACHE | DOWNLOAD WebProNews Interview Posted Updated: 2007-04-23 20:57:50 Description: David and I were interviewed in New York by WebProNews. You can view it here. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Where does the name Onebox come from? Updated: 2007-09-10 13:43:28 Description: There’s been some confusion over this name, not only from newbies, but also among some experienced SEO’s and marketers. You see, Onebox results have nothing to do with the little “Box” drawn around them (imaginary or otherwise...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How does Universal search relate to Onebox? Updated: 2007-09-17 14:04:27 Description: I’ve been sort of wondering this for a while, but at SES I heard a response from a Google rep in a session that made a lot of sense. Since we know that onebox refers to the fact that there is just one search box, Universal is technically onebox...more... LISTEN NOW | VIEW CACHE | DOWNLOAD OneBox titles that get results Updated: 2007-09-24 13:53:51 Description: One of the simple changes you can make to your feed is the product name, which is similar to a title tag on a website. It ends up being the hypertext people click on, so it can affect clickthrough rates just like good ad titles for PPC or good page t...more... LISTEN NOW | VIEW CACHE | DOWNLOAD R.I.P. Froogle, Long Live GPS! Updated: 2007-04-21 03:00:26 Description: As has been covered elsewhere in the blogosphere, Froogle is no more. Rising up from the ashes is Google Product Search. While more descriptive, one has to wonder what this really means to those of us optimizing for Base. First off, the attributes us...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What did Google do right when starting Froogle? Updated: 2007-02-14 14:00:18 Description: As most of you know, Froogle is what started the products portion of Google Base. Starting something like this from scratch and getting it to catch on isn’t an easy task, so they must have done something right. But what was it that they did rig...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Why cant I crack the onebox? Updated: 2007-01-26 20:43:00 Description: While doing some research last week, I came across some rather interesting information about base feeds appearing in the OneBox. You can view it here. Google Items may appear on Google under the following conditions: Your items are bulk uploaded...more... LISTEN NOW | VIEW CACHE | DOWNLOAD OneBoxer.com Weekly Recap - Jan 22nd - 26th, 2007 Updated: 2007-01-28 00:05:04 Description: Weekly recap without David, discussing each article from the week, and an explanation of why I gave out the “Golden” tip on Monday. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD OneBoxer.com Weekly Recap - Jan 15th - 19th, 2007 Updated: 2007-01-20 16:05:08 Description: Weekly recap with David, discussing each article from the week, reaction to a clip from Danny Sullivan’s Daily Search Cast from 1/18/07 which pertained to the future of OneBox. Also, a hint at an interesting post coming up next week. ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD How do I optimize for OneBox without messing up my Organic SEO? Updated: 2007-01-18 14:59:11 Description: This is a funny question I get from time to time. Funny because the answer is that doing feed optimization is really a totally separate task and has very little to do with on-site optimization, and much less to do with off-page optimization. Organic ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Can I hire you to optimize my Google Base feed? Updated: 2007-01-19 21:00:15 Description: The quick answer is no. You can’t directly contact me for hire. The full answer is yes, but you’ll have to go through the firm I’m contracting through. Due to the number of requests I’ve already received for optimizing feeds, ...more... LISTEN NOW | VIEW CACHE | DOWNLOAD What other options are there for OneBox? Updated: 2007-01-15 16:56:45 Description: Download Standard PodcastNot everyone sells products online. I don’t understand why they don’t, but some people just create content. I’m joking of course, but I thought it was worth mentioning that there are other options for appear...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Whats the future of OneBox? Updated: 2007-01-16 15:56:18 Description: Download Standard PodcastI’m not usually one to try to predict exactly what’s coming down the road. So I’ll use the concept that Danny Sullivan has shared many times at SES and online. Danny says that one day - probably before too l...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Oneboxer.com podcast : Jan 2nd - 5th, 2007 Updated: 2007-01-07 04:09:33 Description: Download Standard PodcastWeekly recap, some thank-you’s, and a preview of next week’s posts....more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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