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The Complex Brand
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Episode #1: Social Media Updated: 2007-01-22 17:00:18 Description: PJA president Phil Johnson discusses the impact of social media on business-to-business marketing with partner Mike O’Toole. 0:00 Introduction 1:04 Defining Social Media 1:34 Social Media’s Value to B2B 2:41 Integrating Social Media 5:04 First St...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Episode #3: The Strategic Effectiveness of Planning in BtoB Marketing Updated: 2008-03-10 23:51:00 Description: PJA president Phil Johnson discusses the planning process with executive VP and partner Hugh Kennedy. 0:00 Opening 0:25 Introduction 0:51 What is planning 2:17 Why clients should care about planning 2:52 Personas 4:20 Planning as a commodity? 4:46 So...more... LISTEN NOW | VIEW CACHE | DOWNLOAD Episode #2: Video for the Small Screen Updated: 2007-06-25 16:47:14 Description: PJA president Phil Johnson discusses the video for the small screen with group account director Janet Carlisle and creative director Aaron DaSilva. 0:00 Introduction 1:13 Distribution Mechanisms 2:11 Creative Opportunities 4:42 Media Opportunities 6:...more... LISTEN NOW | VIEW CACHE | DOWNLOAD |
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