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#43: Digital Marketing in a Recession

#43: Digital Marketing in a Recession

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DATE : Thu, 27 Nov 2008 12:00:00 GMT
Entered in Database : 2008-11-27 12:00:00
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In today's show Daniel Rowles and I discuss how companies can utilise digital marketing effectively during the recession and take a look at some really nice new tools from Google. I also Speak to Ian Ozsvald of ShowMeDo.com about how his use of online marketing. Topics covered: * The power of podcasting * The shift of budgets to digital marketing * Building trust online * Putting your brand online * Google Analytics with advanced segments * Google Website Optimiser * Multi- variance Testing Links * http://www.uksa.org * http://www.google.com/websiteoptimizer * http://showmedo.com

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